The Frenzie story so far…
In October 2009 a group of people were getting ready for their monthly marketing meeting.
Howard Graham, Partner in City accountancy practice, successful ‘serial’ entrepreneur, and Founder and CEO of award winning and multi-million pound t/o ‘The Made Simple Group’, was chairing the meeting, along with fellow directors, internal managers and external consultants. The monthly meeting of minds was about to commence.
One of the team had been following a news thread on EConsultancy and brought the concept of ‘group purchasing’ as an AOB agenda item.
All the team liked the ‘group buying online’ idea – and so were tasked with researching what was out there already, consumer demand and – how it could work.
Of course, ideas are great, but are nothing but ideas without dedicated implementation. And having successfully participated in the online space for over 8 years – The Made Simple Group, with their brand ethos of ‘let’s give it a try’ – decided to do just that.
The collaboration of experienced marketers, partnership experts, technicians, designers and developers within the team brought Frenzie to life.
If you want to further explore the people behind Frenzie then here’s some more information about Howard Graham and The Made Simple Group.